The Handelsblatt Magazine combines the expertise and experience of Germany’s leading financial newspaper with the ease and elegance of a modern lifestyle magazine. In six issues per year it examines the people that shape our economy: the makers and creators, trendsetters, and visionaries from around the world.
Under the concept of "Business Casual" the Handelsblatt Magazin offers an eclectic blend of stories: in depth interviews with unconventional entrepreneurs, insights into the business of fashion, and investigative reports, and updates on art and culture from a global network of correspondents.
At Storyboard we developed the Handelsblatt Magazin design during the conceptual stage and continued supporting the Handelsblatt editorial team with concepts, photo productions, photo editing, and general advice on the first three issues that went to print.
This exclusive interview with former General Manager of the Deutsche Bank, Josef Ackermann, and his daughter Catherine, was the first cover story of the new Handelsblatt Magazine. The shoot with the Ackermanns took place in an intimate setting and allowed Swiss photographer Maurice Haas to capture the pairs’ subtle gestures and emotions.
In an interview with Handelsblatt Magazine Patricia Bröhm, the new editor-in-chief of the restaurant guide Gault Millau discusses her work amongst vain chefs and amateur critics. Photographer Julian Baumann portrayed the journalist, who also writes for ”Süddeutsche Zeitung”, the ”Feinschmecker" and the "Schweizer Sonntagszeitung". In order to preserve her identity as a restaurant critic, he had to come up with some tricks.
For the cover of the Handelsblatt Magazine Storyboard portrayed Claus-Dietrich Lahrs, CEO and Chairman of Hugo Boss. Having been the former managing director of Christian Dior and Louis Vuitton, this man is no stranger to the world of fashion. Photographer Julian Baumann captures him in his element, while he discusses the future of Hugo Boss and the new direction under creative director Jason Wu.
To work around the Klitschko’s busy schedules Storyboard portrayed the brothers, Wladimir and Vitali, on two separate occasions. We took them out of the ring, both athletic and political, to discuss their careers as boxers and brothers, and asked photographer Amos Fricke, under the art direction of Martina Hemm, to highlight their striking similarities in simple black and white.
To accompany the Handelsblatt feature on Peter Marino and his business, our managing photo editor Martina Hemm commissioned New York based photographer Andre Herrero to visit the famed architect in his 36th floor office space. In the images we bring Marino, a passionate collector – whose love for modern art is mirrored in his designs and workplace – face to face with his avant-garde collection, comparing his extraordinary personality with this singular environment.
For a feature on the perfume industry in which master parfumeur Alberto Morillas discusses the tricks of his trade, we commissioned illustrator Paul Garland with an illustration that captures both Morillas and some of his iconic scents.
On the topic of Manager Drugs Storyboard was commissioned to produce a series of imagery highlighting the most popular drugs in business. Following the art direction of our colleague Martina Hemm, photographer Dirk Eisel and Stylist Corinna Brix produced simplistic portraits of these tiny pills.
This is the most important phase when creating a publication. Together with our clients we decide on what kind of magazine we want to develop. We define the target audience, we find the right tone and voice, and we form the visual concept. Most important of all, we find the best people to put these ideas into practice.Examples
We love beautiful magazines, and we know how to make them. That is why we develop new mediaproducts in printed or in digital form, for publishers, agencies and corporations — from the initial concept to the final publishing.
How do you reformat sophisticated magazine content for online media? How do you reach out to your online readership? How do you enhance your social media presence? We have the answer.
Sometimes magazines need a breath of fresh air. We redesign established print media and generate new ideas—to revitalise concepts, editorial content and graphic design.
New input for media products does not necessarily need to be implemented by us. We offer our clients comprehensive consulting services on how to improve their magazine.
From the right cover motif to new distribution strategies, advertising, addressing advertising clients and finding the ideal web solutions—we have heaps of experience in how to market good media products even more successfully.
Layout and design are crucial for a magazine’s success. The visual appearance of a magazine determines whether it is bought at the magazine stand or not. Finding the right style and optimum balance between modern and traditional elements is an art that only few designers have mastered. We work with the best in the business.Examples
The days of one-way communication—from magazine to reader—are over. Modern media consumers like to feel engaged and want to get connected with editors and like-minded people on Facebook or other interactive websites. But above all, readers want to be entertained on a daily basis.Examples
A magazine stands and falls with its editors. This is where the content is developed, the right tone and voice are found and the concept is brought to life. Our greatest advantage is our enormous flexibility. Within a few weeks we can put together a team of top-notch editors to work on an issue, either at our office or directly with our clients.Examples
Photography has become increasingly important over the last few years. The photo editor knows which style best suits the magazine and which photographer is best for the assignment. The job of a photo editor is to find the relevant images in stock photo databases and social networks—images that truly captivate.Examples
Fashion, food, living and beauty topics need one thing above all—the right look. We work with top-notch models, location scouts, stylists and photographers. We are proud of our many photo productions that have caused a major stir.Examples
Fast, flexible and creative work is only possible when there is somebody who manages all activities of the project. This is the job of the Managing Editor. The Managing Editor communicates with the clients, coordinates the workflow and monitors the production schedule.Examples
Managing sales is not just about considering how a magazine is displayed at the newspaper stand. For us, sales means how the magazine finds its way to its readers. This also includes how we approach the cover design, the right pricing strategy, the most suitable sales channels and the most appropriate digital formats.Examples
Magazines are supposed to provide high-quality entertainment, but they must also be successful at magazine stands and with advertising clients at the same time. What sets us apart from other agencies is that we keep an eye on this aspect right from the onset of production, and work with all our expertise towards the economic success of the project.Examples