THE JAGUAR 05

Since 2014 Storyboard produces Jaguar's international corporate magazine, which is published in 12 languages, in close cooperation with Spark 44. The magazine gives a closer look behind the scenes of a fascinating brand, exclusive interviews, rapid test-drives and details on the newest Jaguar models.

Concept
Print & Online Editorial Teams
Design & Layout
Photo Editorial Staff
Photo Production
Project Management

Editorial Concept

Jaguar is not only class-leading in design and engineering but has also a distinctive sense of individuality. This drive to go against the grain and strive for the extraordinary is embedded in Jaguar's DNA and runs into these very pages.

In this issue we meet enigmatic French actor Eva Green, who stars in Jaguar's new marketing campaign. We take two fast Jaguars, the XE 300 Sport and the XE SV Project 8, to the volcanic island of Sicily for a rumble and talk to thrill makers, who share the philosophy to deliver sensory delight.

Automobile Topics

Get a closer look at Jaguar's latest special editions, the XE 300 Sport and XF 300 Sport. Renowned motoring journalist Henry Catchpole encounters two impressive Jaguars, the XE 300 Sport and Special Vehicle Operations' Project 8, in Sicily. Read his engaging account about his action-packed drive on one of the world's best driving roads.

Also Jaguar's continued investment in electrification technology means looking beyond the horizon with a view to shaping an exciting future. Therefore, earlier this year, Jaguar launched the world's first all-electric performance SUV, the Jaguar I-PACE. Discover how the I-PACE will help to redefine future mobility as Jaguar teamed up with autonomous ride-hailing service Waymo.

Cases

And this is what we do:

Concept

This is the most important phase when creating a publication. Together with our clients we decide on what kind of magazine we want to develop. We define the target audience, we find the right tone and voice, and we form the visual concept. Most important of all, we find the best people to put these ideas into practice.

Beispiele

Magazine development

We love beautiful magazines, and we know how to make them. That is why we develop new mediaproducts in printed or in digital form, for publishers, agencies and corporations — from the initial concept to the final publishing.

Digital Media

How do you reformat sophisticated magazine content for online media? How do you reach out to your online readership? How do you enhance your social media presence? We have the answer.

Future trends

Sometimes magazines need a breath of fresh air. We redesign established print media and generate new ideas—to revitalise concepts, editorial content and graphic design.

Consulting services

New input for media products does not necessarily need to be implemented by us. We offer our clients comprehensive consulting services on how to improve their magazine.

Marketing

From the right cover motif to new distribution strategies, advertising, addressing advertising clients and finding the ideal web solutions—we have heaps of experience in how to market good media products even more successfully.

Design & Layout

Layout and design are crucial for a magazine’s success. The visual appearance of a magazine determines whether it is bought at the magazine stand or not. Finding the right style and optimum balance between modern and traditional elements is an art that only few designers have mastered. We work with the best in the business.

Beispiele

Social Media

The days of one-way communication—from magazine to reader—are over. Modern media consumers like to feel engaged and want to get connected with editors and like-minded people on Facebook or other interactive websites. But above all, readers want to be entertained on a daily basis.

Beispiele

Print & Online Editorial Teams

A magazine stands and falls with its editors. This is where the content is developed, the right tone and voice are found and the concept is brought to life. Our greatest advantage is our enormous flexibility. Within a few weeks we can put together a team of top-notch editors to work on an issue, either at our office or directly with our clients.

Beispiele

Photo Editorial Staff

Photography has become increasingly important over the last few years. The photo editor knows which style best suits the magazine and which photographer is best for the assignment. The job of a photo editor is to find the relevant images in stock photo databases and social networks—images that truly captivate.

Beispiele

Photo Production

Fashion, food, living and beauty topics need one thing above all—the right look. We work with top-notch models, location scouts, stylists and photographers. We are proud of our many photo productions that have caused a major stir.

Beispiele

Project Management

Fast, flexible and creative work is only possible when there is somebody who manages all activities of the project. This is the job of the Managing Editor. The Managing Editor communicates with the clients, coordinates the workflow and monitors the production schedule.

Beispiele

Sales Concept

Managing sales is not just about considering how a magazine is displayed at the newspaper stand. For us, sales means how the magazine finds its way to its readers. This also includes how we approach the cover design, the right pricing strategy, the most suitable sales channels and the most appropriate digital formats.

Beispiele

Marketing Concept

Magazines are supposed to provide high-quality entertainment, but they must also be successful at magazine stands and with advertising clients at the same time. What sets us apart from other agencies is that we keep an eye on this aspect right from the onset of production, and work with all our expertise towards the economic success of the project.

Beispiele