In October 2017 WEISS was published the first time. The magazine conveys traditional company values but also mirrors the characteristics of KPM in an exklusive and modern way. The concept was designed and realized by our storyboard team in Munich and Berlin. After the first edition with a completely white cover, the second one follows in black.
Managing editor Antonia Besse and the editorial team once again produced a magazine, which combines company history and sales presentation with personal insights and matching topics from other fields. WEISS conveys the values of a long-established company, but also shows who Königliche Porzellan-Manufaktur really is today.
A combination of high-quality paper and premium embossing on the cover makes the magazine appear extraordinary. As well as this special feature: Each of the 5,000 published copies was numbered by hand on the back page. The inside pages impress with a classy but nonetheless modern design. Storyboard graphic designer Nina Breindl succeeded in creating a well-balanced and suitable layout which conveys a pleasant easiness.
The set-up behind the stories in and around the company was organized by Storyboard picture editor Elina Gathof: Photographer Antony Sojka shot the first KPM To go cup in action and was also allowed to take a look into the kitchen cupboard of Karin Wudtke, marketing director of the Renaissance-Theater in Berlin. We also visited hairdresser Markus Tenbusch in his apartment in the city district Moabit. Gene Glover portrayed employees at work in the manufactory as well as the new KPM Flagshipstore in Berlin.
KPM owner Jörg Woltmann, investor Gerhard Schöningh and public relations expert Tini Gräfin Rothkirch talked about decisions, cultural heritage and horse racing. The conversation was captured by Anna Rose for us. Furthermore photographer Claudia Gödke packed her bag not only with her camera and lens, but also with selected ingredients and fine KPM porcelain to host a picnic at the lake. If you wonder what it looks like, if three design professionals are allowed to set wedding tables with KPM tableware: You can see the result on the pictures of Christian Werner, who also accompanied KPM manager Bernd Lietke during a hands-on-visit to the chocolate factory Rausch.
This is the most important phase when creating a publication. Together with our clients we decide on what kind of magazine we want to develop. We define the target audience, we find the right tone and voice, and we form the visual concept. Most important of all, we find the best people to put these ideas into practice.Beispiele
We love beautiful magazines, and we know how to make them. That is why we develop new mediaproducts in printed or in digital form, for publishers, agencies and corporations — from the initial concept to the final publishing.
How do you reformat sophisticated magazine content for online media? How do you reach out to your online readership? How do you enhance your social media presence? We have the answer.
Sometimes magazines need a breath of fresh air. We redesign established print media and generate new ideas—to revitalise concepts, editorial content and graphic design.
New input for media products does not necessarily need to be implemented by us. We offer our clients comprehensive consulting services on how to improve their magazine.
From the right cover motif to new distribution strategies, advertising, addressing advertising clients and finding the ideal web solutions—we have heaps of experience in how to market good media products even more successfully.
Layout and design are crucial for a magazine’s success. The visual appearance of a magazine determines whether it is bought at the magazine stand or not. Finding the right style and optimum balance between modern and traditional elements is an art that only few designers have mastered. We work with the best in the business.Beispiele
The days of one-way communication—from magazine to reader—are over. Modern media consumers like to feel engaged and want to get connected with editors and like-minded people on Facebook or other interactive websites. But above all, readers want to be entertained on a daily basis.Beispiele
A magazine stands and falls with its editors. This is where the content is developed, the right tone and voice are found and the concept is brought to life. Our greatest advantage is our enormous flexibility. Within a few weeks we can put together a team of top-notch editors to work on an issue, either at our office or directly with our clients.Beispiele
Photography has become increasingly important over the last few years. The photo editor knows which style best suits the magazine and which photographer is best for the assignment. The job of a photo editor is to find the relevant images in stock photo databases and social networks—images that truly captivate.Beispiele
Fashion, food, living and beauty topics need one thing above all—the right look. We work with top-notch models, location scouts, stylists and photographers. We are proud of our many photo productions that have caused a major stir.Beispiele
Fast, flexible and creative work is only possible when there is somebody who manages all activities of the project. This is the job of the Managing Editor. The Managing Editor communicates with the clients, coordinates the workflow and monitors the production schedule.Beispiele
Managing sales is not just about considering how a magazine is displayed at the newspaper stand. For us, sales means how the magazine finds its way to its readers. This also includes how we approach the cover design, the right pricing strategy, the most suitable sales channels and the most appropriate digital formats.Beispiele
Magazines are supposed to provide high-quality entertainment, but they must also be successful at magazine stands and with advertising clients at the same time. What sets us apart from other agencies is that we keep an eye on this aspect right from the onset of production, and work with all our expertise towards the economic success of the project.Beispiele