Celebrate the energy of beauty
At Maria Galland, everything revolves around beauty. Ever since it was founded in 1962, the company has stood for a holistic approach to the beauty and health of the skin. For Maria Galland's 60th birthday, we developed a communication campaign that focuses on the brand's expertise in institutional cosmetics.
The campaign included a booklet, several videos, as well as content for the brand's online beauty magazine and various social media channels. The objective was to increase awareness, desirability and visibility of the brand. The target group is end consumers, beauty institutes, hotels and SPAs.
The visual concept of the magazine is based on illustrations, which run through the entire magazine. Illustrated elements can be found in every story - from large-scale illustrations to individual illustrated punctuation marks. These were realised by the Berlin illustrator Nina Tiefenbach.
What does it look like? A little insight:
The booklet is available in Maria Galland institutes, hotels and spas and was enclosed with the German InStyle, as well as the trade magazine Kosmetik International. The collaboration with InStyle was complemented by an exclusive newsletter celebrating the beauty brand's anniversary.
The magazine was produced in German and then translated into English and French for the international market.
As part of its 60th anniversary, the French cosmetics brand focused on its holistic approach to beauty. The brand philosophy focuses on individually tailored care products, the power of touch and professional treatments. The booklet was supplemented with expert tips, the history of the brand and insights into product development.