C'est chic
Showing the latest trends, whetting the appetite for offline shopping and telling the story of the tradition-rich house - that is the aim of every issue of the LUDWIG BECK magazine. The third issue of the department stores' magazine focused on moments of happiness, joie de vivre and the warm season.
The heart of every LUDWIG BECK magazine are the specially produced still lifes. One of the motifs is integrated into the introduction of each issue as a visual highlight. The theme this time: Facemist. To emphasise the moisturising effect of the facial sprays, the products were placed in a pool of water.
To whet the customers' appetite for the upcoming summer season, a large section was dedicated to the theme of "travel". The look of the story was inspired by the Tetris Challenge. For this, the contents of a suitcase and a beauty bag were spread out and supplemented with holiday souvenirs. The result was a variety of still lifes showing the entire product variety of the department store.
The concept was realised together with photographer Andreas Achmann and stylist Kristina Achmann-Paul.
Where you can see the result and the illustrations? In the magazine, in the LUDWIG BECK online magazine and in the associated newsletter.
Twice a year, the LUDWIG BECK magazine presents the entire world of the Munich department stores' at Marienplatz: from fashion to accessories and beauty to stationery and music. In addition to styling inspiration and trends, the focus is also on the traditional store itself.
