Facemists in water

Showing the latest trends, whetting the appetite for offline shopping and telling the story of the tradition-rich house - that is the aim of every issue of the LUDWIG BECK magazine. The third issue of the department stores' magazine focused on moments of happiness, joie de vivre and the warm season.

The heart of every LUDWIG BECK magazine are the specially produced still lifes. One of the motifs is integrated into the introduction of each issue as a visual highlight. The theme this time: Facemist. To emphasise the moisturising effect of the facial sprays, the products were placed in a pool of water.

To whet the customers' appetite for the upcoming summer season, a large section was dedicated to the theme of "travel". The look of the story was inspired by the Tetris Challenge. For this, the contents of a suitcase and a beauty bag were spread out and supplemented with holiday souvenirs. The result was a variety of still lifes showing the entire product variety of the department store.

The concept was realised together with photographer Andreas Achmann and stylist Kristina Achmann-Paul.

  • Swimwear for women, accessories and beauty on a peach background
  • Cosmetics and care products on an orange background
  • Swimwear for men, tech gadgets, books on a peach background

In addition to still productions, illustrations were also used in the spring issue. These illustrate the beauty theme "facial massages". The illustrations were realised in-house.

Where you can see the result and the illustrations? In the magazine, in the LUDWIG BECK online magazine and in the associated newsletter.

Cover Ludwig Beck Magazin 01/2022
Read the whole story here LUDWIG BECK MAGAZIN 01/2022

Twice a year, the LUDWIG BECK magazine presents the entire world of the Munich department stores' at Marienplatz: from fashion to accessories and beauty to stationery and music. In addition to styling inspiration and trends, the focus is also on the traditional store itself.