To whet the customers' appetite for the upcoming summer season, a large section was dedicated to the theme of "travel". The look of the story was inspired by the Tetris Challenge. For this, the contents of a suitcase and a beauty bag were spread out and supplemented with holiday souvenirs. The result was a variety of still lifes showing the entire product variety of the department store.
The concept was realised together with photographer Andreas Achmann and stylist Kristina Achmann-Paul.
Where you can see the result and the illustrations? In the magazine, in the LUDWIG BECK online magazine and in the associated newsletter.
Twice a year, the LUDWIG BECK magazine presents the entire world of the Munich department stores' at Marienplatz: from fashion to accessories and beauty to stationery and music. In addition to styling inspiration and trends, the focus is also on the traditional store itself.