KPM

Raise the cups!

A bestseller celebrates its birthday. 90 years ago, Trude Petri designed the Urbino dinner service for the Königliche Porzellan-Manufaktur Berlin. Our team put the popular collection in a colorful scene.

Intense iron red, strong blue, bright lemon yellow or classic white: characteristic of the URBINO is the single-color plate surface and outside of the cups, crowned by a line on the plate or cup rim as well as on the handles. Our team set the scene for the birthday child together with the stylist and photographer duo Stills & Strokes.

A visual and textual sample of the result:

When Trude Petri abandoned her pottery apprenticeship in Hamburg in 1927 to move to Berlin, the then 21-year-old probably had no idea how lasting an impact she would have on German porcelain design in the first half of the 20th century.

Initially, she deepened her ceramic studies at the Staatliche Porzellan-Manufaktur (later KPM Berlin) and was encouraged by the director at the time, Nicola Moufang, and the sculptor Otto Gothe. The new director Günther von Pechmann also recognized the young Petri's talent, offered her a permanent position in 1929 and commissioned her to develop a service with a clear formal language in the spirit of the New Objectivity.

  • Colorful cups stacked on each other
  • Urbino dinner service blue and white bowl
  • Vinegar and oil carafe from the Urbino collection by KPM Berlin
  • KPM Berlin-Dinner service Urbino in yellow, red and white

The full story and all the pictures of the route can be found in issue No. 05 of WEISS Magazine.

Cover KPM Magazin WEISS 2021
Read the whole story here WEISS No. 05

In 2017, Storyboard designed its own magazine for the Königliche Porzellan-Manufaktur Berlin: WEISS. The fifth issue of the annual customer magazine appeared in September 2021. The cover is adorned with a colorful production of the best-selling Urbino produced by Storyboard.

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