Bavaria stands together
The Corona crisis affects our lives, our economy and our politics. We experience restrictions and standstill, existential worries and fears of the future. There is no question that we are in the midst of the greatest challenge since the Second World War, a task of the century.
With this special issue, the LfA Förderbank Bayern would like to encourage entrepreneurs and people living in Bavaria and to show that it is a reliable partner even in an exceptional situation. The magazine, which was produced in a very short period of time from a team working from home, shows a wide range of relevant topics, journalistic style elements and visual presentation methods.
The LfA magazine is enclosed in newspapers and magazines across Bavaria. In addition, it is sent personally via direct mail: the Corona Special addresses the reader individually with a personal salutation – both on the cover and in the editorial.
Representatives from politics and economy have their say: Hubert Aiwanger, the State Minister of Economic Affairs, Regional Development and Energy, as well as the presidents of the Bavarian Business Association, the Chamber of Industry and Commerce of Munich and Upper Bavaria and the Bavarian Handicrafts Association explain how Corona is changing Bavaria's economy.
A dossier of interviews encourages people to try new ways, even in difficult times: five entrepeneurs from Bavaria report how they adapt to this exceptional situation.
In the service section of the magazine we give tips on how to work effectivley from home. Experts of related topics talk about their assesments on the situation and its consequences . Furthermore the funding opportunities provided by the LfA during the crisis are shown in an appealing information graphic.
Twice a year the LfA magazine provides news and information about financing options from the specialist promotional bank of the Free State of Bavaria. In spring 2020 we produced a 28-page special edition on the corona crisis in the shortest possible time.