A different kind of job advertisement
Finding qualified specialists is not easy. For our client, Stadtwerke München, we have therefore developed various formats to attract new employees to the company. For example, a reverse job interview, in which SWM answers the typical questions asked to applicants. In the search for civil engineers, the future colleagues had their say and talked about their everyday working life at SWM.
An excerpt from the interviews:
How do more than 10,000 employees contribute daily to the well-being of a metropolitan city? M-Puls is a regular look behind the scenes at Munich's municipal corporation, Stadtwerke München. The 24-page magazine is a source of information and loyalty touchpoint for SWM Group customers.