Ludwig Beck

Sensual refreshment

Presenting the fragrance trends of the season for the beauty magazine of LUDWIG BECK.

What do the trending perfumes of the year actually smell like? Floral-sweet, refreshingly citric, or fruity and light? This question was answered by the traditional Munich department store LUDWIG BECK, in the fragrance section of the Beauty Magazine Spring/Summer 2019, and visually staged in a photoshoot by Jens Mauritz.

  • Four perfumes are arranged on raspberries and blackberries.
  • Several perfumes are arranged on a bed of red, white and pink roses.
  • Three perfumes and two lemons lie on a bed of lemon leaves.

We staged the perfumes of the season to show off their fragrance components at first glance. Citrusy, refreshing fragrances were draped on a backdrop of lemon plants, fruity perfumes were photographed with berries, floral scents were surrounded by roses. The opulent still-life photography visually captured the characteristics of the fragrances while guiding the reader through their respective nuances.

  • Sample page from the Ludwig Beck Magazine Summer 2019

The photo series, supplemented by an interview with fragrance expert Xenija Dirr, was published in the Spring/Summer 2019 issue of LUDWIG BECK Beauty Magazine.

Cover of the Ludwig Beck Beauty Magazine 2019
Changing the face of storytelling LUDWIG BECK BEAUTY 01/2019

Current beauty trends, expert knowledge, feature stories and the latest beauty products —LUDWIG BECK Beauty magazine is storytelling at its most appealing. From skincare to fragrance trends to professional tips for perfect eyebrows: together with LUDWIG BECK's beauty experts, Storyboard presents the ultimate guide to looking good. The fresh and lively Spring/Summer 2019 issue is the magazine's tenth.

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