For the summer 2019 edition of Stadtwerke München's M-Puls magazine, we created a cross-channel photo series. The main focus of the shoot was M-Login, used for all SWM apps, in order to advertise the new service editorially in the magazine.

  • Two young women stand at the Friedensengel in Munich and look at their smartphones
  • Two young women stand at a stone railing and look at their smartphones, in the background you can see the Prinzregentenstraße in Munich
  • Young woman sitting at a tram station, in the foreground a woman looking at her smartphone
  • Two young women standing in front of a fountain, eating ice cream and looking at a smartphone.

Photographer Gina Bolle portrayed two young women in front of typical Munich locations such as the Friedensengel, the river Isar and the Ludwig-Maximilians University, presenting the various possibilities of the new service - from buying a ticket for the tram up to booking an event ticket for the Muffathalle.

The usability of the app was communicated through the different shooting locations. Munich's summer atmosphere was attractively captured while keeping the focus on the services of SWM.

The print article in M-Puls magazine was supplemented by a report published on

Cover of the M-Puls magazine 2/2019
Read the whole story here M-Puls 2/2019

How do more than 10,000 employees contribute daily to the well-being of a metropolitan city? M-Puls is a regular look behind the scenes at Munich's municipal corporation, Stadtwerke München. The 24-page magazine is a source of information and loyalty touchpoint for SWM Group customers. In the 2/2019 issue, we reveal the city's summer highlights, and what keeps Munich moving.