Jewellery tells stories. That of the wearer. That of its material. That of its manufacture. And we capture these stories with the family magazine of the jewellery manufacturer Wellendorff. Our photographer Elias Hassos visited the headquarters in Pforzheim for this - and set the scene there for a very special bracelet.
"Everyone said it couldn't be done."
Were there also setbacks in the course of development?
Of course, we have always come to a dead end. Gold in itself holds or breaks, it doesn't like to stretch itself. But there were new ideas that were tried out immediately. But it wasn't until the pandemic that the breakthrough came. In the in-house research laboratory, a team of experts consisting of the chief designer, the chief designer and a master goldsmith made it.
You can find the entire interview in the 2021 issue of Wellendorff's family magazine. There we also talk about innovation and tradition with ZDF presenter Petra Gerster, entrepreneur Dagmar Wöhrl and Philipp Welte, CEO of Hubert Burda Media.
Since 2021, we have been producing the eponymous family magazine for the jewelry manufacturer Wellendorff. The magazine combines different facets and perspectives. And tells the stories of very special pieces of jewelry and people.