Gute Fahrt
What is GUTE FAHRT?
GUTE FAHRT magazine is a specialist automotive publication focusing on vehicles and topics related to the Volkswagen Group brands, including Volkswagen, Audi, Porsche, Škoda, Seat, and Cupra. The content is supplemented digitally via the website gute-fahrt.de, an editorial newsletter, and social media channels.
Task
- Content adaptation for website
- SE optimization
- Project management
Implementation
For each issue of GUTEN FAHRT, Storyboard prepares selected content for the website gute-fahrt.de and handles content management in the client's CMS. The articles are optimized for SEO with keywords, metadata, and additional online-specific content. This makes the magazine's content accessible to an even wider audience in the long term.
Aufgabe
- Social-Media-Strategie
- Content Creation für Instagram
- Foto- und Videoproduktion
- Projektmanagement
Umsetzung
storyboard betreut den Instagram-Kanal von GUTE FAHRT und entwickelt zu jeder Print-Ausgabe passende Social-Media-Inhalte. Dazu werden regelmäßig Beiträge und Stories konzipiert, textlich und visuell aufbereitet und strategisch gepostet. Besonders authentisch wird der Auftritt durch Behind-the-Scenes-Material in Form von Bildern und kurzen Videosequenzen, die unser Team während der Fotoproduktionen mitproduziert. So erhalten die Followerinnen und Follower exklusive Einblicke in die Entstehung der Fotostrecken und Fahrberichte.
Task
- Content creation for newsletters
- Project management
Hard facts
- How often? Six times a year
- Distribution: By email after free registration at gute-fahrt.de
Implementation
In parallel with preparing the magazine content for gute-fahrt.de, storyboard creates the text and image assets for the GUTE FAHRT newsletter. This is sent out when the magazine is published and informs subscribers about the highlights of the current issue.
Tasks
- Photo production
Implementation
From spectacular car-to-car driving shots to detailed interior shots: storyboard implements automotive photo productions – from location scouting and shooting to image selection and post-processing. We work with external photographers as well as our in-house team. The vehicles are staged in special locations, with the characteristic features of each model being specifically highlighted. In close collaboration with test drivers and authors of the driving reports, we create expressive image series that bring automotive stories to life.
Task
- Content creation
- Art direction (layout & design)
- Project management
Hard facts
- How often? 6 times a year
- Distribution: Available at newsstands, by subscription, and at selected VW new car dealers
Implementation
In addition to information on the latest models from the VW Group, GUTE FAHRT also offers detailed test drives, comparison tests, and sound purchasing advice. The spectrum ranges from news on trends and technical innovations to special topics, guides, and service tips.
Contents of the magazine
GUTE FAHRT combines test drives of the latest models – from the VW Polo to the Porsche Taycan – with a practical service section covering topics such as tire tests and road safety. Emotional reports pay tribute to automotive legends, while in-depth interviews portray personalities from the world of cars.
Inspiring travel reports and insights into the classic car scene round off the range of topics and make the magazine a balanced mix of information, emotion, and practical value.
Browse through the complete German GUTE FAHRT issue 01/2025 here.
