KPM

What is the Weiss Magazin?

The Weiss Magazin gives members of the Weiss Customer Club of the Königliche Porzellan-Manufaktur Berlin exciting insights into the manufactory and the KPM product world.

"Storytelling at a high level paired with a knowledgeable and personable team results in content that's worth watching."


Martina Hacker, KPM BERLIN Management Board

Magazine
WEISS Magazin

Task

  • Content creation print
  • Art direction (layout & design)
  • Project management

Hard facts

  • How often? Once a year
  • Distribution: Sent to members of the customer club

Realisation

Storyboard designed a magazine for the Königliche Porzellan-Manufaktur Berlin: Weiss. The print product has been published annually since 2017 and is characterized by a mix of high-quality photo productions and exclusive interviews. In each issue, employees and long-standing customers have their say. To underscore the connection to the city of Berlin, Jörg Woltmann, the owner of the manufactory, also talks to Berlin artists and local celebrities. The craftsmanship of the manufactory is not only emphasized by the content of the magazine, but also by the haptic design. Among other things, the cover is lavishly finished, for example with embossing.

A look at the magazine

Weiss No. 8

The new issue of the Weiss customer magazine from KPM Berlin takes readers on a journey through the fascinating world of the Königliche Porzellan-Manufaktur Berlin – a place where centuries-old craftsmanship meets modern creativity. In this issue, we shed light on the history of the wall tile painting “Glory of Germania”, which was created in 1892 at KPM Berlin for the World's Fair in Chicago the following year – but was then lost for many years. We also accompany artist Isis-Maria Niedecken during her residency at the manufactory and get exclusive insights into the world of art from gallerists Katharina Galladé and Patrick Droste. The new Weiss magazine is dedicated to the KPM Foundation.

You can find the complete magazine here

AI illustrations
  • Two-page spread with AI illustrations from KPM customer magazine WEISS No. 8
    AI illustrations: Norman Konrad/Midjourney
  • Two-page spread with AI illustrations from KPM customer magazine WEISS No. 8
    AI illustrations: Norman Konrad/Midjourney

Task

  • Production of an AI illustration series

Realisation

For Weiss Nr. 8, Berlin-based AI illustrator Norman Konrad presented historical treasures from the archive of the KPM Berlin foundation in a completely new light. With the help of the AI image generator Midjourney, four artworks were created that show KPM's centuries-old porcelain art in futuristic interiors:

  • Image 1: HANSA Service and WANDARM by Trude Petri
  • Image 2: MONDSCHAF by Ludwig Gies (1926), GROSSE SONNENLEUCHTE by Siegmund Schütz (1958)
  • Image 3: DECKENLEUCHTER by Bruno Paul, MODERNE MASKE by Hermann Hubatsch (1931)
  • Image 4: MONDSICHEL by Siegmund Schütz (1959), BODENVASE MIT TROMPETENHALS by Louise-Charlotte Koch

Through the creative use of modern AI technology, traditional craftsmanship and visionary aesthetics merge into an inspiring dialogue.

Photo

Task

  • Photo production

Realisation

The centerpiece of each issue of the Weiss magazine are high-quality still life shoots in which the porcelain is staged in a special way. To underline the manufactory's connection to the capital, these are realized with renowned Berlin photographers. Many of the productions also take place in the manufactory - and thus give readers exclusive insights.