Ludwig Beck

What is Ludwig Beck Magazin?

Ludwig Beck Magazin is published by the traditional Munich department store Ludwig Beck. It informs customers about the latest fashion, beauty, and lifestyle trends and invites them to discover the department store and the season's most beautiful pieces.

"The years of cooperation show: We are very happy with our magazine and have a lot of fun implementing it together with the team."

Nele Göritz, Head of Marketing & CRM

Ludwig Beck Magazin


  • Content creation print
  • Relaunch & redesign
  • Project management

Hard Facts

  • How often? 2 x per year
  • Distribution: Mailing to customer card holders, display in department stores, insert in newsstand magazines


Storyboard has been producing customer magazines for Ludwig Beck for almost ten years. Since the relaunch of the magazine, the entire world of the Munich department store has been covered – from fashion to beauty to music. At the heart of the magazine are tips and interviews with experts and employees who share a love of fashion and beauty and convey the department store's expertise.

Look into the magazine

Issue 02/2023

The fall issue is centered around the concept of "slowing down." After an exhilarating summer, it's time to create space for everyday indulgence. With timeless knitwear looks and natural-based skincare products, the magazine sets the stage for the colder months and shares updates from the emporium of the senses.

You can find the complete magazine here

Social Media
Ludwig Beck Online


  • Social media
  • Project management


We design and produce social media extensions for selected content in the magazine. By playing out the content on Instagram, Ludwig Beck reaches a broader target group and existing readers get exclusive insights through behind-the-scenes videos. In addition, content is prepared interactively for Insta-Feed and Stories.

Photo & video


  • Photo production
  • Video production


Putting products in the spotlight aesthetically while not neglecting the humorous wink: That is the approach to the still productions for each Ludwig Beck magazine. In addition to the motifs, behind-the-scenes videos are also created that are played out on the department store's social media channels to promote the magazine.