What is M-Puls?

M-Puls magazine is the service magazine of Stadtwerke München. It informs the residents of the Bavarian capital and the surrounding area about current topics and life in the city.

"With Storyboard we create our customer magazine M-Puls. We are very satisfied with the collaboration. We particularly appreciate the competent familiarization with sometimes very complex specialist topics, the creative and target group-oriented implementation and the reliability of the team."

Natascha Lung, Marketing & Kommunikation SWM



  • Content creation print
  • Project management
  • Photo & video production

Hard Facts

  • How often? 4 x per year
  • Distribution: Display in public transport and as newspaper supplement, download via website


Providing the best information about Munich is the goal of every issue of M-Puls. In the SWM magazine, we take a look behind the scenes of the municipal company, capture the lifestyle of the city on the Isar River, and offer readers practical tips on energy, public transport, and water.

Look into the magazine

Issue 04/2023

The current issue of M-Puls shows why geothermal energy plays a major role in Munich's climate future, how you can easily save energy on heating and hot water in winter and why the expansion of the MVG e-bus fleet is so good for the city.

You can find the complete magazine here

Online magazine


  • Content creation online
  • Project management
  • SEO optimization


To make the information in the print magazine accessible digitally in the long term, selected articles from each issue are published on the SWM website. For this purpose, the articles are prepared according to SEO criteria with keywords, meta data and online-specific additional content. In addition, exclusive content is created for SWM's online magazine.



  • Photo production


Our photographers capture exclusive glimpses behind the scenes at SWM. For example, we take pictures of the premises of the new bus station and power plants. We also regularly take portraits of the people whose work at SWM and MVG keeps the city running. Illustrations are an important part of the visual concept - these are created in collaboration with renowned illustrators.