My OIE

Task

• Conceptual support
• Content creation
• Project management

Implementation

When each issue is published, digital extensions of the print articles appear in the OIE online customer magazine. storyboard prepares the content for this, tailoring it precisely to the OIE's content management system. In addition, articles created throughout the year are entered into the CMS and updated.

Task

• Content creation
• Art direction (layout & design)
• Project management

Hard facts

• How often? 3 times a year
• Distribution: Supplement in regional daily and weekly newspapers and display in OIE energy stores

Implementation

My OIE positions OIE as a responsible and innovative energy service provider in the region, characterized by its emotional and geographical proximity to the local population. As a regional energy supplier responsible for the future viability of the region through the implementation of the energy transition, OIE wants to be not just any energy supplier, but the energy supplier for the local population.

By focusing editorially on its core values—proximity to people, regional sustainability, and joint design—the magazine creates an authentic connection between the company and its customers and strengthens the brand's local roots.

My OIE focuses on green energy and regionality. The magazine provides information about current projects in the region and their successes, presents new benefits of the OIE Card, and offers energy-saving tips for everyday life. The series “We buy where we live” and “We get involved” each feature a regional company and an OIE employee. Each issue also includes a competition with attractive prizes for added entertainment. Meine OIE thus combines practical benefits with regional ties, making sustainable energy tangible and accessible.

Browse through the entire magazine here:

Task

• Photo production

Implementation

For each issue, storyboard carries out two to three photo shoots in the Nahe-Hunsrück-Glantal region. The team works closely with photographers from the region. For the section “We buy where we live,” for example, portraits are taken of people who are passionate about running their own businesses and are firmly rooted in the region.

The focus is on authentic shots that convey emotion. Insights into everyday working life, detailed shots, and portraits in familiar surroundings are important elements. In addition, storyboard produces exclusive online image material for the digital customer magazine on the OIE website.