NewHealth.Guide
What is the NewHealth.Guide?
We developed the new media brand NewHealth.Guide for DHD Digital Health Development AG. It informs about digitalization in the healthcare sector - broadly diversified across numerous channels. The NewHealth.Guide is aimed in particular at decision-makers in hospitals, medical professionals, nursing staff, medical students, and other medical staff. The media brand currently includes an magazine, podcast, social media, and newsletter.
"The very pleasant and professional collaboration with the Storyboard team enabled us to get our NewHealth.Guide project up and running very quickly and with outstanding quality."
Gudrun Westermann, Chief Content Officer
Task
- Media brand development
- Content creation print
- Art direction (layout & design)
Hard Facts
- How often? 4 x per year
- Distribution: Available by subscription
Implementation
The digital transformation in the healthcare industry is rapidly advancing. NewHealth.Guide magazine serves as a valuable resource, guiding doctors, nurses, and clinics through this digital landscape.
The current issue
Our magazine features compelling interviews with digital experts and telemedicine specialists, showcasing successful case studies that highlight the potential of digitization. Additionally, we provide essential updates on industry news, important events, and key statistics. Alongside editorial responsibilities for NewHealth.Guide, we offer comprehensive project management services, including graphics, image editing, and photo production.
You can find the complete magazine here
Task
- Podcast (conception & production)
- Social media (strategy & content)
- Project management
Hard Facts
- How often? 1 x per month
- Distribution: Podcasts are available everywhere. (Apple, Spotify, Google, Amazon Music, Deezer)
Implementation
We specialize in producing the "NewHealth.Podcast: Implementing Digitization in a Meaningful Way" for DHD Digital Health Development AG and its new brand. Our comprehensive support spans from conceptualization to publication, ensuring seamless integration within the content ecosystem of NewHealth.Guide. With our expertise, we handle the complete production process. The podcast content revolves around engaging talk shows featuring experts who share their experiences with digital solutions in hospital settings, highlighting specific digitization steps.
Audio sample
Task
- Content creation online
- SEO Optimization
- Content management
Implementation
The website newhealth.guide is the hub of the media brand. Here, interested parties can find information about the products and access to all channels: the print magazine, all podcast episodes, the option to sign up for the newsletter, and the presence on social media. We design the website, maintain it and optimize it for search engines. We also offer added value for the target group with additional information on each podcast episode and exclusive expert interviews. This is how we build brand loyalty and, with the right online content, reach the target group exactly where they are online.
Task
- Content creation online
- Social media
Implementation
We provide comprehensive support to the new media brand NewHealth.Guide, in building a strong online presence, particularly on LinkedIn. Storyboard develops the strategy, creates engaging organic posts, and promotes impactful sponsored content to maximize reach and engagement.
Task
- Strategic consulting
- Content management
- Project management
Hard Facts
- How often? 1 x per month
- Distribution: Available by subscription
Implementation
In addition to the website, magazine, and podcast offerings, we have developed and produced a newsletter for Digital Health Development AG under the NewHealth.Guide brand. This monthly newsletter delivers essential news and upcoming events from the digital health industry to all subscribers. Exclusively featured in the newsletter is the column "3 questions to," where medical experts provide insights into digital innovations and relevant facts. Following a successful introductory phase, we have handed over the newsletter to our clients, who are now implementing it in-house.
